Jack Wolfskin //


JACK WOLFSKIN store employees receive regular training on new products, current brand issues and the latest technologies, enabling them to offer top-notch advice. In spring 2014, our brand coaches held product highlight training in numerous JACK WOLFSKIN stores.

JACK WOLFSKIN contracted us to hold a series of training events in 21 JACK WOLFSKIN stores in spring 2014; the stores had qualified for the event through an international store challenge. Our coaches also looked after the catering of the participants to ensure a relaxed atmosphere. The “Discover your new territory” competition from the “Outdoors is everywhere” roadshow served as an interactive warm-up. Not only were the product knowledge and advisory skills of the employees strengthened, but brand identification was improved too.