Your retail and trade marketing agency from Cologne
Turn your sports and outdoor brand into a Love Brand - we'll help you do it.
Product and brand staging that wins over customers
Bringing your brand to life, engaging your target group and inspiring new customers for your brand - that's what our hearts beat for as retail and trade marketing professionals. As an agency, we take care of the planning, implementation and reporting of your brand activation. Our recipe for success? Precise recruiting of brand ambassadors, gathering of relevant shopper insights and sales support that leaves nothing to be desired.
"From workshops to strategic support to events, partnering with you is a real win for Schöffel's digital trade marketing."
Annegret Mayer, Trade Marketing Manager
"We already have a long partnership with HEY PAL, in which we have experienced a lot together - and were able to rely on each other at all times. Even short-term projects were developed and implemented together in an uncomplicated manner at a top level."
Moritz Schweer, Sports Marketing & Tech Rep Manager – Germany
"Whether for events, trade fairs or training courses - with Hey Pal we have found the best partner. Absolutely reliable - and always fun to be "outdoors at home"!"
Gerold Ringsdorf, Product Trainer
"Together with HEY PAL, we have built up a powerful brand coach network in D-A-CH (Germany, Austria, Switzerland). Since 2013, we have used it to successfully support our partners at the POS and beyond."
Dr. Cornelia Tschosch, Head of Trade Marketing"From workshops to strategic support to events, partnering with you is a real win for Schöffel's digital trade marketing."
Annegret Mayer, Trade Marketing Manager"We already have a long partnership with HEY PAL, in which we have experienced a lot together - and were able to rely on each other at all times. Even short-term projects were developed and implemented together in an uncomplicated manner at a top level."
Moritz Schweer, Sports Marketing & Tech Rep Manager – Germany"Whether for events, trade fairs or training courses - with Hey Pal we have found the best partner. Absolutely reliable - and always fun to be "outdoors at home"!"
Gerold Ringsdorf, Product Trainer"Together with HEY PAL, we have built up a powerful brand coach network in D-A-CH (Germany, Austria, Switzerland). Since 2013, we have used it to successfully support our partners at the POS and beyond."
Dr. Cornelia Tschosch, Head of Trade MarketingIndustry experience with top brands
Since 2013, we have developed a process and organizational structure with these brands that enables you to increase market share and gain revenue-relevant insights in the process.
From marketing to sales: We are your agency
Strengthening your brand image and increasing sales is easy. We'll prove it to you, because with us, nothing is worked out behind closed doors. Together we develop a concept that fits your goals, your brand and the market.
Inspire rather than satisfy
Isn't that what you want - and together we can do it. Here you can find out what you can expect from working with us and how we put our promises into practice.
Get to know the people and brand
Together we will find out how our retail and trade marketing expertise can help you and your brand. We will introduce you to our brand ambassador system and share our experience from the past years.
Developing a complete strategy
Convincing your target group in the decisionmaking process is the primary goal of our work. HEY PAL also stands for information exchange and the organizational framework. In partnership we ensure that your marketing and sales reach their goals.
Recruiting and operational planning
Each brand ambassador on our 100+ person team receives very personal attention: to the brand, to the products, and to the business goals. They know that brand work doesn't stop at the checkout and are your extra eyes, ears and hands on every job.
Monitoring and presentation of results
You can see how the assignments are going at any time, call up reports on them and have an overview of all relevant KPIs. Our project management tool was specially developed for this purpose and provides all the information that marketing, sales and product management needs for their reporting.
Recommendation for action and optimization
Just like you, we want to use the insights gained from customer dialogs and sales conversations: to improve, grow with tasks and try something new. That's how we ultimately manage as a team. Inspiring customers instead of simply satisfying them.
Maach et joot, ävver nit zo off
‘Do it well but not so often’ - That is one of the most important rules of our cathedral city. And because we're true Cologne natives, we don't aim to be everything to everyone. This mindset makes us incredibly responsive and effective with clients and brands we have a passion for - and that's what characterizes HEY PAL.
Three companies - one big family
HEY PAL is part of the family-run agency network around Intention advertising agency. Due to our specialization in individual marketing disciplines, we are perfectly positioned for all challenges.
The experts for people and brandsBringing people and brands together as friends - that's what Intention specializes in. The agency has been doing this for more than 25 years, making it one of Bonn's oldest communications agencies.
Excellent image and film conceptsNatural Born Explorers are experts in photo and film production in Bonn. They translate emotional stories into images all over the world: for campaigns, image films and social media communication.
Become a brand ambassador
The perfect job for anyone who identifies with sports, outdoor and brands. With us you have the chance to gain valuable experience in marketing of the sporting goods industry. You will always be close to the brand and even closer to its target group.
We should get to know each other
Whatever you're interested in when it comes to retail and trade marketing, ask us. And one thing in advance: with us it's plain language instead of gibberish. We ask and answer until everyone understands everything. The best thing to do is to come by our agency. Because at HEY PAL, personal contact is always in the foreground.
- Come visitHolzmarkt 59-65, 50676 Köln
- Write usfriends@heypal.de
- Call us+49 (0) 221 9 59 30 800